Ever since a child in New Orleans, Ellie always loved her handbags...
Q: Describe the brand in 5 words?
Chic, functional, timeless, stylish, funky
Q: What is the most fascinating part about working with artisans who have been practicing these crafts for so many generations?
Their dedication to the craft. Some of the most talented craftsmen can barely write in Italian (they can speak it) but they truly know how to ensemble a beautiful bag. I take pride in keeping a dying tradition (lots and lots of fashion houses are moving production to china, then send it back to Italy for the "final" touches to stamp it "Made in Italy''. You can't find craftsmen (not machines) like this in any other part of the world. It is pure magic!
Q: Why statement bags? What does fashion do for you? Why is it important?
Its funny- I'm not considered a "fashonista" by my friends. I was always a tomboy growing up but for me my bag was/is my outfit. I used my bags as a way to elevate or camouflage my outfit since I hated buying clothes. I always distract people with a nice bag. The trends changed too fast, so once I picked up on one or saved my allowance to buy it, it was out of style. BUT the right designer bag never did.
Q: Why did you choose to work with female artisans for the interior of the bags?
1: I love the arts...all arts. 2: I'm from New Orleans. When people think of New Orleans they think of good food, good times, good people, jazz music, art galleries, high energy and walking around with a beer. When you visit you feel different, you feel happy and in high spirits. The city has a vibe and I wanted to bring that energy to my bags. The outside is all Italian inspired making the bag shapes ultra chic and sleek but the inside is this artwork that is meant to give you a little boost of energy. Pretty things make people happy and as women, we look inside our bags an uncountable amount of times a day and if that interior gives you .0001 of a second of happiness...I've done my job.
Q: What is your favorite food in the world? Favorite fruit?
Corn! I love corn...all types of corn. I add corn to everything I can add salt to.
I also love a really ripe kiwi and pineapples!!!
Q: What is your favorite color?
My fav color(s) are turquoise and gold. I'm obsessed!!! I loved blue and green as a kid so in my mind mixing the colors would mean turquoise would solve my love for both colors...plus it is just a very happy (not overly happy) yet soothing color for me.
Q: If you could be any animal in the world, what would you be and why?
An elephant in Africa. They're bosses, have a trunk and wicked smart.